Wonder If There's An Apprenticeship...?

This is utterly charming - obviously there's that element of cold, hard advertising - but it is very subtle - with the strongest feeling coming over of craftsmanship, tradition and handmade individuality.
I think there's a kick-back against all this digital-ish, vectorised clean crispness very much showing through in design and craft, which actually sits pretty in this time of leanness that some most of us are experiencing. Where there was a fashion for make do and mend - now there's more of a need for make do and mend. This then feeds back into fashion; attracting those who remain unaffected by the recession, translating itself into a desire for something hand made and individual, showing craftsmanship.
You know what I mean? If that makes sense. - Anyhow up the ways - watch here:

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